MILO History
MILO was developed in the 1930s during the depression when many children were not receiving enough nutrients from their daily diet.
Thomas Mayne, a Nestlé Industrial Chemist, created the nutritious beverage using local milk knowledge and Swiss cocoa expertise.
The name MILO was based on a Greek mythical character named Milon, who was known for his strength.
MILO was launched in New Zealand in 1935.