Millions of people around the world will be talking to their mobile phones from today asking Google to put some fun back into their breaks.
Nestlé and Google have joined forces to launch a new global digital initiative as part of Nestlé’s ‘Celebrate the breakers break’ campaign. Consumers can now find the top trending YouTube videos on their Android phones while taking a KIT KAT break.
Using Google’s unique voice search technology to deliver the world’s most entertaining videos straight to its customers’ mobiles, consumers worldwide can say, “OK Google, YouTube mybreak’ into their phones. After watching a short KIT KAT video on YouTube, they then can see a playlist of the top trending videos on the platform and share this content via social media.
The collaboration between Google and KIT KAT® comes after Google named its Android operating system 4.4 update ‘KIT KAT after the well-known Nestlé brand.
Australia will be celebrating the KIT KAT mybreak global campaign by printing millions of pack for the KIT KAT 4 Finger, emblazoned with eight fun ways to have a break. The packs will go on sale at the end of May and be available for just eight weeks.
Chris O’Donnell, Head of Marketing for Confectionery and Snacks at Nestlé Australia, said it was exciting to collaborate on such a unique partnership.
“‘YouTube mybreak’ is a fun way for more people to interact on the channel and enjoy the best videos available. We hope Australians will also have a bit of fun with our limited edition messages on packs,” he said.
“KIT KAT fans the world over are huge fans of YouTube and will no doubt enjoy up to 300 hours of video content uploaded to YouTube every minute. So you can imagine the top trending videos will be changing all the time, making each new search as exciting as the last.”
Discover the hype: https://youtu.be/JYcdKU1AUiU
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