Almost one in three New Zealand children have inadequate Vitamin D intake . Long committed to providing wholesome energy, Milo Cereal has now added vitamin D to its cereal range so kids can get more out of their breakfast with every mouthful!
Vitamin D is essential for kids’ normal growth and development. It helps calcium to be absorbed, helping to build strong bones in growing kids. A single 30g serve of Milo Cereal now provides 25% of the Recommended Dietary Intake (RDI) of Vitamin D.
The Milo Cereal range includes Original, Duo and Protein Cluster cereals and the addition of Vitamin D joins Milo Cereal’s other nutritional benefits of:
• Source of whole grains
• Source of fibre
• Source of calcium
• No artificial flavours or colours
Sunlight exposure is the main source of Vitamin D while small quantities are found in a few foods such as fatty fish, liver, eggs and fortified foods such as margarine and some low-fat dairy products. Exposure to sunlight has reduced through spending more time indoors , meaning some people may not be absorbing enough sunlight to produce the Vitamin D that their bodies need.
Parents can have peace of mind that, as well as the delicious taste and enjoying their cereal of choice, kids are getting extra goodness at breakfast, and are fuelled for their active day ahead.
Milo Cereal Original and Duo with Vitamin D are available now, while the Milo Cereal Protein Clusters with Vitamin D will be available from late March, 2018.