Kiwis love their rugby and rugby is one of the most popular junior sports in New Zealand. Since 2004 Nestlé has been a sponsor of junior rugby with the Auckland Rugby Football Union (ARFU). Each child who registers to play with the ARFU receives a MILO/ARFU branded ball and a MILO pack; which includes advice on healthy eating. Nestlé also supports the Pro Sports team which visits many Auckland schools teaching rugby skills and encouraging fitness and activity.
Click here to find out more about the Auckland Rugby Football Union
MILO Active Play Movement
MILO is embarking on new communications focussed on Active Play. The aim is to encourage children and their parents to actively play more every day.
Active play is akin to unstructured sport, so has the lessons of sport but without the pressure!
Barriers to Play
Time – As busy parents, it seems that we struggle to find time for play and often feel guilty about this.
Inspiration – We (and our kids) battle to find new ideas for active play.
Technology dependence – One third of all kids' free time is now spent 'plugged in'.
So, are your kids playing every day?
Together we can ensure that in future, all Kiwi kids get the chance to play every day. Find out more about 'The State of Play study' and join the conversation on our Facebook page. Together we can ensure that in future, all Kiwi kids get the chance to play every day.