Feeding a Better Future for Pets

Oct 11, 2016

Purina NZ is proud to announce an exciting new partnership with SPCA New Zealand. Now the principal cat and dog food partner of SPCA, Purina will be providing meals for as many as 50,000 animals that will go through the 46 SPCA centres around the country.

Purina will be supplying more than 80,000kgs of canned and dry cat and dog food annually, along with financial support.

Chief Executive Officer SPCA NZ, Ric Odom, says “feeding all of the animals in our care is an enormous daily task and costs a great deal of money. We simply could not achieve what we do without the considerable efforts and support of partners such as Purina.”

SPCA New Zealand relies on community and corporate supporters to fund all its services. “Purina’s support will make a very real and tangible difference to a huge number of animals throughout New Zealand and will support a vital community service,” says Mr Odom.

From March thousands of cats, kittens, dogs and puppies currently in SPCA centres will be getting the nutritional boost of eating premium Purina pet food. As well as providing food, Purina look forward to supporting SPCA in education programs to prevent cruelty and encourage humane treatment of animals. The Purina team also intends to get involved with volunteering, fundraising, fostering and inevitably adopting.

Purina NZ Head of Marketing Jennifer Chappell says, “We’re so proud to put our name next to a brand that is synonymous with animal care and welfare in New Zealand. Purina believes pets and people are better together, and it’s this core belief that forms the basis for what will be a strong ongoing relationship with SPCA New Zealand.”

“By providing this essential support, we can help the SPCA get on with the really important job of rescuing, rehabilitating, sheltering and re-homing animals in need,” says Ms Chappell.

Champions of pet nutrition for over 85 years, Purina will now be making a real difference to the lives of New Zealand animals in need.

The numbers:

  • On average the SPCA centres around the country will need approximately 40,000kgs of dry and canned dog and puppy food and 44,000kgs of canned and dry cat and kitten food from Purina each year
  • More than 100,000 SPCA animals are estimated to live in homes across NZ
  • More than 4,000 volunteers actively support the SPCA’s work
  • 49,000 animals were rescued and cared for by SPCA centres last year
  • 13,500 school students were taught about animal welfare through SPCA NZ

Visit Purina for more info!