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For most people, coffee is a simple daily ritual. But it’s a pleasure we mustn’t take for granted. To work towards a sustainable coffee, we look at the entire value chain, from source to the shelf. 

Over a decade ago, we launched a global coffee sustainability initiative called the Nescafé Plan. As part of the plan, we are working towards reducing the environmental impact of coffee, from farm to factory. 

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Working towards increasing productivity and resilience

We’re working closely with coffee farmers across the globe, in places like Brazil, Colombia, Côte d'Ivoire, Kenya, Mexico, the Philippines, and Vietnam. We also help rejuvenate coffee crops by distributing superior coffee plantlets to farmers. Since 2010, we’re proud to have distributed 235 million high-yielding and disease-resistant coffee plantlets to farmers. This contribution has aided the restoration of almost 120,000 hectares of coffee farms worldwide, supporting the increase in soil health and resilience. 

Diversifying crops is also a big part of our approach. To help increase productivity, resiliency, and quality, we developed and released 15 new Arabica and Robusta coffee varieties in Mexico, Colombia, Ecuador, Philippines, and Thailand. 

Nestlé has made the commitment to have 100% of its coffee globally responsibly sourced by 2025. In New Zealand, Nescafé Classic is already 100% responsibly sourced. This means that the coffee can be traced back to an identified farmer group and verified or certified by independent organisations.


Targeting positive environmental and social impact

From the plants to our cup, we put a lot of love into our coffee. We aim to reduce carbon emissions where we source coffee and throughout our operations.  We are also addressing our coffee’s packaging materials and taking many steps to help reach Nestlé’s commitment to making its packaging recyclable or reusable. 

It’s so much more than a cup of coffee to us. It’s about helping build resilient and regenerative coffee agriculture systems. It’s about supporting the protection and restoration of forests. It’s driving sustainable livelihoods for farmers. It’s respecting human rights. From farmers, to cooperatives, to traders – by working together with nature we can reach our goals.

Nescafé Plan

  • 235 million
    plantlets distributed (2010-2020)
  • 900,000+
    farmer trainings (2010-2020)
  • 649,000
    metric tons of responsibly sourced coffee in 2020 (75% of total)

We have an opportunity to help build a better future for all in the coffee value chain: A future that is regenerative and more inclusive

Philipp Navratil Senior Vice President, Head of Beverages Strategic Business Unit

“We want to create shared value by helping farmers become more productive, earn more income and produce better quality coffee for consumers in a sustainable way.”

Ngoc Pham Phu Agricultural Services Department Manager