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Nescafé Plan

Our commitment

Roll out the Nescafé Plan

Nescafé Plan
Nescafé Plan: Picking coffee cherries as part of the Nescafé Plan.

Our objectives

By 2015 – Source 180 000 tonnes of coffee from Farmer Connect, which is 100% in line with 4C’s baseline sustainability standard.

By 2020 – Source 90 000 tonnes (an aggregate figure from 2010 to 2020) of coffee that is compliant with the Sustainable Agriculture Network principles, and distribute 220 million coffee plantlets.

Our progress

In 2013, we launched the Nescafé Plan in Central America (reaching a total of 13 countries), sourced 148 198 tonnes of coffee from 176 040 Farmer Connect farmers, and distributed over 21.4 million coffee plantlets (2012: 133 792 tonnes, 136 227 farmers, 12.46 million plantlets).

Our perspective

Worldwide demand for coffee continues to grow, and our businesses are focused on ensuring that supplies are sourced responsibly. Nestlé, together with the rest of the coffee sector, is facing many challenges, including: volatile prices, declining yields from ageing trees and/or plant diseases, climate change, alternative crops and strong competition for raw materials. The vast majority of coffee farmers are smallholders, with only a hectare or two of land. We are helping them to build a robust business by offering a more efficient route to market, local training, plant propagation and distribution, and technical assistance from our team of over 200 agronomists. We visited over 30 039 farms in 2013.

Related content

Find out more in our Creating Shared Value full report


Farmer Connect is our programme for direct sourcing from farmers, through which we commit to the local sourcing of raw materials, offering technical assistance and ensuring co-operation to meet the highest sourcing standards.

4C is the Common Code for the Coffee Community (4C) Association, a multi-stakeholder group with members across trade and industry, producers, civil society and companies active in the coffee supply chain.

The Sustainable Agriculture Network is an international coalition of leading conservation groups in sustainable agriculture, with standards for environmental protection, social responsibility and economic vitality.