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Sniff, Look, Taste.

To Help Avoid Food Waste

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1.2 million tonnes

of food is lost or wasted each year in New Zealand*

* Source: Aotearoa New Zealand Baseline Food Loss and Waste Project (2025) – Ministry for the Environment.
 

30 %

of New Zealand’s total food loss and waste is from households*
 

* Source: Aotearoa New Zealand Baseline Food Loss and Waste Project (2025) – Ministry for the Environment.
 

2 in 5

New Zealanders misinterpret at least one date label**
 

** Source: Understanding Food Labels, Love Food Hate Waste (2025).
 

A simple way to help reduce food waste at home

Reducing food waste doesn’t have to be complicated. With a few small changes at home, you can help your food go further - one meal at a time.

In New Zealand, an estimated 1.2 million tonnes of food is lost or wasted each year across the food supply chain. Households are responsible for around 366,000 tonnes of food waste annually, accounting for approximately 30% of New Zealand's total food loss and waste.

What many people don’t realise is that a lot of food past its Best Before date is still good to eat and does not need to be thrown out.

Sometimes it comes down to simple things - like being unsure what food labels really mean, especially the difference between ‘Best Before’ and ‘Use By’ dates. When we’re not sure, it can feel easier to throw food past its Best Before date away - even when it doesn’t need to be.

In fact, 2 in 5 New Zealanders misinterpret at least one food date label, and 1 in 8 Kiwis throw away food once it passes its Best Before date without checking it first.

The good news is, many of us already have the tools to make better decisions - we just don’t always remember to use them.

 

Understanding Date Labels

Use-By

A Use By date is about safety – it tells you the last date a food should be eaten, as it may not be safe after that point.

Best Before

A Best Before date, on the other hand, is about quality. It indicates how long the product is expected to deliver its best taste, texture and overall experience.

Understanding Date Labels: Best Before vs Use By
if past the date circle with shadow
That’s where Sniff, Look, Taste. comes in.

It’s a simple test to use alongside the Best Before date that encourages you to pause before throwing food away. Many of us throw away food that’s still good to eat - often because we’re unsure what food labels really mean.

Sniff, Look, Taste. is a simple habit that helps you make more confident decisions, so good food is used and enjoyed - not wasted.

'Sniff, Look, Taste': Empowering Aussies to waste less food th
Why trusting your senses matters

By taking a moment to use your senses, you can feel more confident about the food you already have and help reduce food waste.

Sniff. Look. Taste. is a simple, everyday habit designed to help reduce food waste at home - without judgement, guilt or guesswork.

AU Skip navigation Search Sign in Sniff, Look, Taste: How to Use Your Senses to Reduce Food Waste

Practical tips to help food go further

  • Store it right
    - Keep pantry staples in cool, dry places
    - Seal opened packs tightly to maintain quality
    - Use the fridge and freezer to extend food life
    store it right
  • Use it up
    - Slightly soft fruit is great for baking or smoothies
    - Leftover vegetables can become soups, stir-fries or pasta sauces
    - Bread past its prime makes perfect toast, croutons or breadcrumbs
    use it up
  • Plan smarter
    - Check what you already have before shopping
    - Rotate older items to the front of the pantry
    - Cook flexible meals that adapt to what’s on hand
    plan smarter

Good nutrition starts with having the knowledge and confidence to make the most of the food that we buy. That means knowing when food needs to be thrown out, and when it is worth taking a moment to check. For foods with a Best Before date, a quick sniff, look and taste in conjunction with reviewing the Best Before date can help people feel more confident about using food that is still good, rather than letting uncertainty send it to the bin.

Dr Emma Beckett Headshot 1 square
Dr Emma Beckett Food & Nutrition Scientist
The impact of Nestlé Australia’s ‘Sniff, Look, Taste’ campaign th
How Nestle is helping households reduce food waste
At Nestle we’re committed to helping people unlock the value of food – including food that may still be good once it reaches its Best Before date. We’re doing this by:

- Improving date labelling clarity through on-pack education
- Empowering consumers with simple, practical guidance
- Partnering with trusted organisations to support food waste reduction

Our approach is focused on education and confidence – not telling people what to do, but helping them make informed choices.
read more

 

Trusted partners, shared goals

We work alongside organisations that share our commitment to reducing food waste and supporting communities. Through partnerships with food-rescue and sustainability organisations, we're helping ensure food is used where it matters most.