- MILO®, NESQUIK® and NESCAU® will become the National Basketball Association® (NBA®) Official Partners.
- The partnership will include activations across select NBA youth development programs and platforms around the world.
- Multi-year agreement spans four continents and marks Nestlé’s largest international brand collaboration to date.
- In Australia and New Zealand, MILO will activate the partnership from 1 January 2027.
Nestlé and the NBA are entering a new, multiyear international partnership making MILO, NESQUIK and NESCAU the Official Partners of the NBA.
In Australia and New Zealand, MILO is partnering with the NBA to engage fans and celebrate youth basketball culture, coming into effect on 1 January 2027.
The partnership will encompass fan experiences and retail promotions, fanning cultural moments and stirring up conversations surrounding the NBA for Aussie teens.
Nestlé General Manager Dairy & Beverages, Martin Brown says: “Sport has a unique ability to bring people together. It creates moments of connection, builds confidence and teaches young people valuable life skills that extend far beyond the court. At MILO, we’ve proudly supported Australian families for generations through our commitment to encouraging participation in sport and active lifestyles.”
“That’s why we’re thrilled to partner with the NBA, not only globally for scale of impact, but on the ground in Australia and New Zealand, to delight local fans.”
“Together, we share a belief in the power of sport to inspire, unite and uplift young people – socially and emotionally. Through this partnership, we hope to create memorable basketball experiences that help Aussie teens feel connected, supported and empowered to get involved, build resilience and discover the joy of the game. We can’t wait to stir-up conversations surrounding NBA, while fans stir up their glass of MILO.”
NBA Senior Vice President of Commercial Development and Media, Julie Morris said, “Nestlé is one of the world’s most recognisable brands and has a longstanding connection to consumers across the globe. We look forward to leveraging Nestlé’s reach and local market presence to connect with fans in new ways and support the continued growth of basketball around the world.”
About the global partnership:
Countries activating the partnership include: Australia, Brazil, Canada, Colombia, France, Germany, Ghana, Italy, Indonesia, Malaysia, Mexico, New Zealand, Nigeria, Singapore, Spain, Thailand, Turkey, the United Kingdom, the United States, Vietnam and the Philippines* (*from October 2027).
As part of the global collaboration, Nestlé and the NBA will build on a shared commitment to youth participation in sport by creating more opportunities for young people and families to engage with basketball. This will include activations across select NBA youth basketball development programs and platforms, including Jr. NBA/Jr. WNBA, NBA Basketball School, Jr. NBA/Jr. WNBA Coaches Academies, Her Time To Play and NBA 3X, and will extend across select NBA events and fan engagement platforms, including NBA Global Games and NBA House.
