The world's only new chocolate variety to be discovered in 80 years, Ruby, will finally be available to chocolate lovers across New Zealand with the launch of the limited edition KitKat Ruby. Ruby chocolate is the fourth type of chocolate, after milk, dark and white, and is like nothing else on supermarket shelves.
The all new KitKat Ruby features a distinctive, all-natural pink hue, an intense berry flavour, and a luscious smooth texture, combined with the iconic crisp KitKat wafer fingers. The unique pink colour comes from an innovative production process, which unlocks the distinctive flavour and colour tone which is naturally present in the Ruby cocoa bean.
Nestlé Head of Marketing Confectionery, Anna Stewart, said: “Ruby has been the biggest news in chocolate innovation in the last 80 years. It’s a privilege to be able to deliver this unexpected break to all KitKat lovers following the amazing stir Ruby has caused around the world over the last year. We’re looking forward to seeing the reactions from our fans as they get a taste of this unique gem.”
Ruby chocolate is made from specially selected cocoa beans from diverse cocoa-growing countries including the Ivory Coast, Ecuador and Brazil.
KitKat Ruby has created a frenzy in 26 countries around the globe and is available in leading supermarkets in New Zealand (RRP $2.00) from 13 May, for a limited time only.
For more information visit the KitKat Facebook page, #KitKatRuby or tag @KITKATanz. All relevant assets can be found here.