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Population growth, consumption habits and the impacts of climate change are combining to present a serious threat to the security of one of the world’s most precious resources – water.

Nestlé’s long-term success depends on the secure supply of fresh water which businesses, consumers and farmers in particular rely on – two-thirds of all human water usage is for agriculture.

Globally we have made the issue of water one of our three focus areas of the Creating Shared Value framework as not only is our business dependent on the availability of water, but it is a critical issue for the global population.

Agricultural food production will, according to the FAO, need to increase by 70-80 percent by 2050 to meet the demands of a growing global population. Food production requires water yet its availability to farmers is increasingly threatened due to overuse today and further by climate change policies (biofuel), population growth and urbanisation in the years to come, so we need to implement good management practices and find new ways to reduce risks. If no new policies are introduced, the OECD projects that almost half the world's population (47 percent) will be living under severe water stress by 2030.