MILO has teamed up with renowned artist Dick Frizzell to design a range of limited edition tins to celebrate the classic choc malt drink that has been fueling active Kiwi kids for 85 years.
Hitting the shelves from today, these limited edition MILO tins are printed with three original Dick Frizzell artworks, created specially with classic Kiwi childhood pastimes in mind. Scenes depicted on the tins include kids playing rugby, jumping off a wharf, and soaring through the air on a rope swing, all within Frizzell’s signature style.
For Frizzell, collaborating with MILO felt like a natural fit that would allow him to draw on his Kiwiana style.
“It’s always interesting to tap into what a product means to a country. I think MILO is one of those brands that sparks nostalgia and I wanted to capture the essence of the energy and fun Kiwi kids experience growing up,” said Frizzell.
Nestlé Head of Marketing Fraser Shrimpton said that creating a limited edition set of tins which embody an active childhood felt like the perfect way to mark 85 years of MILO.
“It is an absolute pleasure to partner with Dick Frizzell to commemorate this milestone. These artworks show what MILO is all about – giving kids what they need to get the most out of their day, whether it involves playing sport or just being out in the great outdoors.
“I hope fans enjoy this limited edition range and see it as a nice way to mark the last 85 years. For us, these tins celebrate MILO as the delicious drink we all know and love, and a product that has transcended generations for Kiwi families,” said Shrimpton.
The limited edition Dick Frizzell MILO 900g tins are on shelf in Countdown and New World supermarkets nationwide for $13.49.